Suzy Secures $12M in Series C Funding

Suzy Secures $12M in Series C Funding

By: Retail CIO Outlook | Tuesday, March 31, 2020

Suzy secured $12M in Series C round of financing. Established in 2017, the organization provides a platorm for its quality customers to deliver insights in minutes by combining advanced tools together.

FREMONT, CA: Suzy, a New York City-based consumer insight platform, has secured $12M in Series C round financing. The round was led by Bertelsmann Digital Media Investments (BDMI), while Foundry Group and Triangle Peak Partners also took part in the round. Tribeca Venture Partners and Kevin Durant's 35 Ventures, the company’s existing investors, also participated.

Suzy, established in 2017, provides a platform for its quality customers to deliver insights in minutes by combining advanced tools together. Over 200 leading brands, including Kraft Heinz, Chipotle, Johnson & Johnson, Citibank, and Nestlà have already used its platform to deliver products and experiences backed-by data-driven decisions. Since Suzy’s launch of SXSW, the company has delivered more than half a billion consumer research responses to power data-driven decisions across the enterprise. For instance, it has helped a high-end skin brand to unveil major benefits for a critical product launch, a food manufacturer to test the look of ingredient label changes.

Matt Britton, Chief Executive Officer of Suzy, said, "We are thrilled to be partnering with BDMI for this critical round of funding. The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale.”

 Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, remarked, "Suzy has helped change how Microsoft Advertising goes to market based on real-time research around customer behavior and trends. "We understand, in a matter of minutes, answers to various questions on what people are curious about, what motivates them, and what they are seeking to learn, That helps shape our marketing and sales plans in ways not deemed possible even three years ago. Everyone needs at least one Suzy on their team to increase their intelligence, bring fresh, real-time insights, and confirm or negate their biases."

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