The Bridge between AI and Retail

The Bridge between AI and Retail

By Retail CIO Outlook | Friday, November 30, 2018

Artificial Intelligence is the advanced technology that has made many changes across multiple industries. AI plays an important role in the retail industry.  AI uses the application called machine learning which enables analysis of massive quantities of data. The data runs through an AI algorithm and then produces a model. The model produced provides answers like a real human being.

In the retail systems, the dataset that runs through an AI algorithm is the actual sales data linked to the customer data. A new AI model is produced which discovers actionable information about the business when this information runs through the AI algorithm. The retailer can obtain the benefit in the business from this variety of information that is obtained.

AI can learn about the preferences of customers. AI in the retail industry has numerous benefits in the cash flow and overall customer experience. It makes the customer buy more providing benefits as if offer coupons that also make the customer buy the additional items. This can improve Customers' experience.

AI can also help in the physical arrangement of the items in the retail store. AI can also discover patterns from the sales data and customers’ buying preferences. It learns what a customer buys together from that detected pattern. Based on all this data, Al gives suggestions in placing the items next to each other in the store. It enables retailers to increase their profits since this arrangement would make the customers purchase more.

AI improves inventory turnover. It can also optimize the stock and predict the future revenue. Not all retailers are using artificial Intelligence due to high costs, inaccessibility, and proprietary systems. In a few years, all the small retailers will also adopt the technology for their business growth. It will be easy to fulfill the customer needs and provide excellent customer experience. Customers will find better service, better product availability, and lower price on the products as businesses adopt this technology.

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