The Incorporation of 3D Mapping in the Retail Sector
retailciooutlook

The Incorporation of 3D Mapping in the Retail Sector

By Retail CIO Outlook | Friday, May 31, 2019

FREMONT, CA – 3D mapping technology has changed the process of planning, enhancing the development of the design and development of physical objects. It is also called projection mapping, or spatial augmented reality (AR), which enables the projection of three-dimensional objects onto the display surfaces through spatial mapping.

The virtual reality technology bolsters the assessment of the physical area, enabling effective planning of public safety, urban development, artistic endeavors, and retail. As a result, many venture organizations are investing millions in this sector. The success has fueled the rise of several 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar, and Netradyne.

3D mapping technology can be utilized extensively in enhancing the retail sector. The footfall data can be used to plan the location of new stores and redesigning the venues. It can be used to assess the movement of shoppers within the store space, which will aid the owners in conceptualizing the optimization of space utilization. It will enable them to effectively plan the location of product displays and fitting rooms as per the convenience of the customers. Retailers will also be able to design the aisles, curbs, and ramps to enhance the accessibility and mobility within the store.

Apart from design, retailers can leverage the 3D mapping technology to improve the return of investment. The 3D maps can also help in training the employees about the location products and the ins and outs of the store. The wayfinding technology can direct the customers toward the desired product, creating better conversion rates for mobile, digital, and traditional ads.

The 3D mapping technology has enhanced the offering of mobile apps, making it easier to navigate the parking lot congestions. It can incorporate real-time parking lot data feed and assist the customers in locating an ideal spot for their vehicles.

Also, incorporating virtual reality (VR) and AR with 3D mapping will potentially revolutionize the digital experience of users. Several tech-savvy retailers have already equipped their stores with the cutting edge technology, leveraging their brand apps to transpose virtual items and physical products. It enables customers to assemble their wardrobes by combining physical and virtual clothing.

Weekly Brief

New Editions