Retail CIO Outlook Weekly Brief
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With the influence of online retailers, the retail sector has always been competitive. The retailers should always be ready to handle the dynamism of the market and continuously upgrade offerings. Retailers should be capable enough to remodel themselves as trends, demands, and how customer habits change. To help businesses analyze performance from the past, Business Intelligent (BI) tools have been in use for a long time. These BI tools are also powered by Machine Learning (ML) and Artificial Intelligence (AI), which also adds predictive features to their existing abilities. This provides retailers with key insights to predict future trends, make informed decisions, and resolve challenges before they occur. Here is a list of such innovative BI tools out in the market.
• Streamlining Inventory Management
Retailers have to face several challenges in the retail industry. Slow-moving stock, excess inventory, and stock-outs are some of the difficulties that retailers have to surpass. This is where BI tools come to rescue and addresses these difficulties by providing deep insights into customer behavior, product performance, current market trends, and past sales transactions. This enables retailers to manage their inventory successfully.
• Boosting Sales
Sales teams should upgrade their game and strategies and improve the overall performance in the competitive world of retail business. Sales experts can interact with sales data with the help of BI tools and discover new areas of opportunity.
• Optimizing Marketing
It is essential to understand and be aware of the customer buying-behavior for an effective retail marketing strategy. The BI tools enable marketing departments to capture data from several sources to have a better understanding. BI tools are also capable of visualizing data in diverse ways to produce more actionable results.
• Enhancing Customer Service
Between a successful and unsuccessful retail business, customer service is a key differentiator. Customer service standards should be improved by having a better understanding of the customer base, needs, and requirements.
Business analytics isn’t a new theory, but new technologies are developing that make it possible for average business users to analyze and understand the data. Retailers that acknowledge their customers and apply what they know about their customers’ preferences are finding a competitive advantage in the marketplace. The retailer’s aim is to translate that data into bottom line profits. Business analytics makes that achievable.
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