UST Global Makes Calculative Investment in Ksubaka

UST Global Makes Calculative Investment in Ksubaka

By: Retail CIO Outlook | Friday, August 07, 2020

Ksubaka is reshaping the retail landscape by providing an innovative customer experience.

FREMONT, CA: A leading digital transformation solutions company, UST Global announced a strategic investment in London headquartered Ksubaka, which is a provider of innovative in-store gamified sales, data collection, and marketing tools for retailers. The collaboration combines the Ksubakas platform to deliver fast-to-market solutions and UST Globals broad reach for deep system integrations and working with the best retailers worldwide.

"At UST Global, we are constantly looking for innovative ways to help our clients find their crucial edge in the rapidly shifting and highly competitive retail market. Ksubaka will help us revolutionize the digital landscape for our retail clients globally," says Sunil Kanchi, Chief Investment Officer, UST Global. "Ksubakas vast experience in enhancing customer experience and their unique business strategy has helped them carve a niche in the retail industry. Our clients will now have access to a framework that allows retailers to grow their solution, integrate, and scale," he added.

Ksubaka has created a vast array of cutting-edge products that allows retailers to deliver superior customer experience. The company's solution portfolio comprises of Smiles, a customer research app, Gamified Experience, a wide variety of custom games to connect with customers, encourage exploration and promote brands, and Cloudshelf, a powerful offline-to-online aisle for retail stores.

Ksubaka is on a mission to allow the retailers to get more visitors, convert visitors into customers, and provide outstanding customer experiences through their robust analytics solutions. Ksubaka allows brands to engage directly with consumers before making a purchasing decision through short and interactive games. Their solutions help engage the customers, facilitate offline-to-online (O2O), order, and harvest rich insights into customer behavior and attitudes.  Leveraging short, interactive experiences, the Cloudshelf product discovery platform, and playful surveys, customers have new reasons to visit the retail stores.

"Ksubaka is excited to be at the heart of the digitization of physical space that is underway. Our solutions deliver trackable results via touchscreens, without any of the pain points theyare accustomed to," states Julian Corbett, Co-Founder, and Chairman, Ksubaka. "We aim to constantly improve the retail space by helping retailers better engage, communicate with, and understand their shoppers. We are very excited to partner with UST Global and deliver these innovative in-store experiences," Giles Corbett, Co-founder, and CEO, Ksubaka added.

Ksubaka has helped numerous retailers to drive growth via their shopper-centric approach. Ksubaka assisted an American multinational confectionery, food, and beverage company, by launching one of their products in China, where they provided a campaign through 8,000+ interactive displays throughout 150 cities. A lifestyle clothing and accessories retailer uses Smiles to up their net promoter scores (NPS) and learns how to enhance customer experience store by store. In another instance, an ultra-luxury retailer utilizes Cloudshelf to help shoppers pick their products.

Coping with the Covid-19 situation of their clients, Ksubaka has introduced a suite of products to support their return-to-market.

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