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Today, retailers desire to give their customers an effortless experience. Can OMS help the retailers in achieving this goal?
FREMONT, CA: According to SDL’s global study, today, 90 percent of customers expect a consistent customer experience throughout all channels and devices, whether they are shopping from a PC, smartphone, or an in-store kiosk or a catalog.
A sophisticated order management system (OMS) is crucial for every organization to deliver that appropriate customer experience. It enables retailers to make their customers aware if a product is in stock online or ready for pickup at a nearby store before they place an online order. It promotes fast shipping and offers more options for shopping online and pick up in-store. In case a consumer didn’t like an item they have ordered, an OMS can help in streamlining the return procedure.
Following is a rundown of the characteristics that help to ensure a strong order management system.
Responsive, immediate fulfillment visibility
Users get the benefit of pulling data whenever they want because of the real-time inventory visibility throughout all fulfillment sources. Retailers will come to know immediately if they have an item in the inventory so that they can make commitments to their clients. This will become more vital with the increasing demand from end consumers for accurate inventory information. End users will also get to track their orders.
Scalable systems
Retailers often emphasize on their present requirements instead of looking to the future when choosing an OMS. However, it is suggested to select an OMS that can grow with the business and is able to adjust to fluctuations in the sales cycle. Since expectations of customers tend to become more sophisticated over time, the system will accommodate them readily.
Cloud-based inventory management
The most vital benefit of a cloud-based system is that it can be accessed from anywhere, especially when operating from a single inventory. It allows for quicker implementation and more significant scalability down the road. The cloud also offers built-in redundancy, fall-over redundancy, and disaster recovery.
Centralized order processing
An OMS operating on a single platform is capable of integrating multiple systems for working seamlessly in real-time, which involves receiving orders from different channels, handling inventory across various fulfillment sources, and routing to the finest fulfillment sources. This helps in ensuring visibility and offers credible information to the end customer.
Smart order routing
An efficient OMS will involuntarily route orders so that they are fulfilled from the most efficient fulfillment source. This aids in optimizing inventory management, controlling costs, increasing efficiency, and ultimately providing the optimal customer experience.
In a nutshell, OMS is of great value to the retail industry. Retailers are advised to research their options for an OMS carefully. A plethora of options are available, and it is crucial to look for the suitable version that fulfills the businesses’ unique requirements.
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