What Happens When Retailers Combine Customer's Voice with AI?
retailciooutlook

What Happens When Retailers Combine Customer's Voice with AI?

By Retail CIO Outlook | Tuesday, November 19, 2019

AI and ML are among the top technology trends in the retail world. They have a significant impact on the retail industry, especially in e-commerce firms that rely on online sales.

FREMONT, CA: The retail industry is being disrupted and is permanently transforming by the ever-increasing abilities and applications of artificial intelligence (AI) and machine learning (ML). The retail sector has just begun to see the benefits of AI and ML implementations in the retail industry. They have helped forward-thinking companies shorten time to market, enhance margins, and better align their offerings with customers' preferences and expectations.

Retailers and brands, analysts and research organizations are in agreement that AI and ML applications will eventually help in product development, selection, planning, and purchasing in the future. They agree that successfully implementing these solutions will need significant organizational changes. Automating the functions via AI not only minimizes the workload of humans from having to perform mundane tasks but can also affect everything from product launch success to demand forecasting areas.

The successful retailers understand the need to have a strong personal relationship with customers. Still, only a few organizations fully recognize how AI and ML can help them build and strengthen those bonds.

One of the benefits of these applications is that they can identify purchase patterns which would be difficult for humans to spot.

 For instance, ML can identify patterns in customer purchasing behavior and predict what items are typically bought together.

These technologies comprise making decisions about pricing, planning, store assortments, merchandising, and choosing what's sold online. However, the data these applications draw on must be all-inclusive, customer-informed intelligence. By looking forward to the customers the organizations already have, retailers can access an invaluable sample of the habits and desires of their entire potential customer base.

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