Retail CIO Outlook Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Retail CIO Outlook
What physical retail stores offer customers in-person can build relationships and shape opinions in a way online-only brands cannot? In this article we are focusing on the reasons that make in-store shopping irreplaceable
Fremont, CA: There is no denying of the fact that the rise of ecommerce, internet, and various other factors has revolutionized the shopping experience. However, it is harmless to say that online alternatives still have to go a long way to match up to the conventional in-store shopping experience.
Let us look at some reasons that make in-store shopping experience irreplaceable:
Customer Engagement
People of today are sorted about their shopping choices; they do not anymore start the buying process by window shopping. Rather, they do all their research on internet and are likely to make a purchase decision before heading out the door. However, this less-inclination towards window shopping does not kill the competition among retailers- they still can attract audience through in-store engagement and customer relationship building, which might be strugglesome for an ecommerce site to achieve.
Industries based on customer services are now shifting their focus to tailoring their products to the needs and demands of customers- personalization is everything now. Retailers have the opportunity to gain a better understanding of the customers' needs with a face-to-face conversation. Customers also can fill in online forms with customization requirements.
'Retailtainment' is a rising trend that is taking over the industry. It takes customers' shopping experience to the next level. Retailtainment combines in-store shopping with various entertainments like real-life mannequins, live performances, and an interactive competition- all of which encourage visitors to visit the store.
In-store Technology on Rise
Technology is closely involved in almost every aspect of today's lifestyle- from mobile banking to ride-sharing, or to food ordering to queue management. Companies are taking advantage of the increased tech-domination and are coming up with innovative in-store technology, which can lead to better customer relationships, and sales.
For instance, companies such as IKEA and Made.com enhance customers' in-store shopping experience with cafes and restaurants.
A Wholesome Experience
It is clear by now that customers look for a wholesome experience that can combine the aesthetic feels of visiting a store with perks of online shopping. While shopping in-shore, people often use retail online mobile apps to find products, compare prices, compare ratings, and redeem in-store discounts.
Brands, therefore, should equally focus on their digital presence as well as their in-store offerings to provide a wholesome experience to customers.
Check out: Top Mobile Banking Technology Solution Companies
Check out: Top Retail Solution Companies
Read Also
