Why Should CIOs Consider Implementing Cloud-Based CRM?

By: Retail CIO Outlook | Tuesday, November 12, 2019

By utilizing cloud-based CRMs, companies will have a significant positive impact on business growth and customer experience.

FREMONT, CA: Number of organizations are now shifting from legacy solutions to modern CRMs. With the best CRM, enterprises can get more customers, establish closer relationships, and offer better customer service, which will eventually lead to more revenue. Here's a list of reasons enterprises should consider cloud as the preferred option for enhancing CRM.

Better and faster

Cloud-based CRM software is flexible. It enables an organization to easily adjust its scope of operations by establishing new offices in various countries, add hundreds of new users, new modules, with no limitations or barriers to their ongoing activities. Cloud CRMs make sure that the enterprises can scale faster on short notice with no technical difficulties or operational impact.

Fast implementations

Considering that the customers are always up to date in this ever-evolving environment, businesses have to be fast and stay on track no matter what. This will become very easy to acquire with cloud-based CRM systems since they are quick and simple to set up, for big or small businesses alike. On the other hand, on-premise systems need extensive hardware and software effort.

Device agnostic

By implementing a cloud CRM, customer data will be accessible from anywhere in the world and at any time on any device. So when it comes to last-minute business meetings and calls, the management teams will not be restricted to the office premises or a 9 to 5 work schedule. Likewise, end users can benefit from the services at any time of the day as the cloud server makes a note of all active customer details from the moment they log into the system.

Integration

The organizations often include customer services and business data into the CRMS to understand their clients and also to enhance the performance. Traditionally, on-premise systems are very painful to add, but the cloud makes this task very simple. Standardized APIs can make integrations across the business very quickly, regardless of integrating the platform with an external system.

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