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While multiple factors can be given credit for contributing significantly to the growth in sales, technological advancements over the past few years have made it convenient for customers to make purchases.
FREMONT, CA: Today, from self-checkout to endless aisle and digital signage, retailers are making use of retail kiosks to continue to grow, simultaneously bridging the gap between e-commerce and brick-and-mortar stores and providing the customers with the best of both worlds. The technology helps in making shopping faster and convenient for the customers and allowing them to enjoy the in-person experience.
The following are some ways brick-and-mortar retailers are using retail kiosks in their stores.
Endless aisle
The biggest challenge that brick-and-mortar stores face these days is their confinement to space within the four walls that make up their store. Specifically designed to enhance a brick-and-mortar’s in-store offerings, this ambiance is alleviated by endless kiosks.
These kiosks allow the customers to browse through the physical inventory of a retailer while shopping in-store. Besides, they can use endless kiosks for exploring additional styles, colors, sizes, and more on the website of the retailer. If they liked some items, they can use the kiosk to choose, pay for, and enter a shipping destination for their order. By allowing the customers to browse and buy additional options online, retailers can maintain their lower inventory quantities and more in-store product range.
Self-checkout
Self-checkout kiosks are one of the most prominent forms of retail kiosk solutions. While shopping in-store, the shoppers can browse the aisle at their leisure and make use of the self-checkout kiosk for rapidly checking out once if they have bought everything they need. The kiosk is designed to accept a range of various different payment options, like cash, debit, and credit cards. They empower the shoppers to quickly scan, make the transaction, and bag their items without waiting in long queues. These kiosks also enable store associates to assist with customer service instead of operating the cash register.
Digital signage
Digital signage is designed to be either static or interactive, depending on the retailer’s requirements and is strategically placed throughout the store or in a window display.
From the video demonstration of the product, a brand story, or extra product information, digital signage helps in enhancing a customer’s in-store experience. Moreover, digital signage serves as an advertising platform for retailers, which attracts the attention of shoppers by highlighting complementary products and creating continuity between in-store and online presence of the retailer.
To conclude, in the retail industry, kiosks are strategically designed to improve the in-store experience and bridge the gap between e-commerce and brick-and-mortar stores. Therefore, retailers of all kinds, especially brick-and-mortar stores, should soon put retail kiosks to work.
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